Beginning in 1906, the company began as an arch support specialist. Their first runner didn't come until 1961, the "Trackstar" - from here on, they were recognised as a sneaker manufacturer and went on to create the popular style of "dad shoes"

In 2015, New Balance entered the global football market, signing Liverpool FC. They now have powerhouses like Sadio Mane, Raheem Sterling and Timothy Weah, with young superstars Harvey Elliot, Bukayo Saka and recent Brazilian signing Endrick ensuring their future remains bright.